About Us                         Solutions                          Resources                          Contact Us

Landing page image-5.14.20

Brightway Data's 2020 Consumer Survey Results White Paper

In early 2020, Brightway Data conducted a survey to gather various data points on how consumers recently admitted to a hospital perceive the hospital or health system foundation. We discovered:

  • Frequency and appropriate amounts of charitable donations
  • Level of consumer education about the foundation
  • Generational differences of donation efforts
  • Income-related contribution behaviors
Landing page graphs-5.13.20
Brightway Data calculates a giving score that supplements traditional wealth screening in identifying more prospective donors that are overlooked. We screen beyond just wealth and have identified nearly 30% more prospective donors who have an affinity to give.

To learn more about the rest of our findings from this survey, download our white paper.