Brightway Data's 2020 Consumer Survey Results White Paper
In early 2020, Brightway Data conducted a survey to gather various data points on how consumers recently admitted to a hospital perceive the hospital or health system foundation. We discovered:
Frequency and appropriate amounts of charitable donations
Level of consumer education about the foundation
Generational differences of donation efforts
Income-related contribution behaviors
Brightway Data calculates a giving score that supplements traditional wealth screening in identifying more prospective donors that are overlooked. We screen beyond just wealth and have identified nearly 30% more prospective donors who have an affinity to give.
To learn more about the rest of our findings from this survey, download our white paper.
